Tea Fusion Lab
MEIRYA: Redefining Modern Tea for the World
MEIRYA is an international brand dedicated to advancing innovation in modern tea beverages. Guided by the philosophy “Innovated in America, Inspired by the World,” MEIRYA reinterprets traditional tea culture through modern design, advanced technology, and a global perspective—exploring new possibilities for tea in contemporary beverage culture.
Through joint research with the Tea Science & Innovation Institute, MEIRYA continues to explore innovative applications of tea across diverse beverage categories. One of the brand’s pioneering innovations is MEIRYA Green Tea Craft Beer, among the first craft beers in the United States brewed using premium tea leaves. By combining authentic German brewing techniques with MEIRYA’s signature high-quality green tea, the product preserves the rich malt character of craft beer while introducing a fresh, elegant tea aroma, creating a balanced and refreshing drinking experience.
MEIRYA Green Tea Craft Beer merges wellness-inspired tea culture with the artistry of craft brewing, opening a new category that bridges tea and craft beer. With its distinctive positioning and versatility across multiple consumption occasions, the product demonstrates strong market potential and introduces a fresh direction for the craft beer industry.
Currently, the sales and market promotion of MEIRYA Green Tea Craft Beer are conducted under the legally held beer operating license of Hanzhi Brewery, ensuring that all related activities are carried out in full legal compliance. Looking ahead, both parties will deepen their collaboration to expand the distribution and promotion of additional beer varieties. MEIRYA will also introduce new innovative beverages, including matcha craft beer, further advancing the fusion of tea and craft brewing.
Beyond product innovation, MEIRYA is committed to building a globally recognized modern tea brand. Through minimalist yet premium product design, a reliable supply chain, and continuous brand innovation, MEIRYA aims to become “the MUJI of the tea industry”—a modern tea brand that combines quality, design, and lifestyle aesthetics.
Looking ahead, MEIRYA will continue expanding its product portfolio, covering premium teas, innovative tea beverages, and tea-inspired lifestyle products. By strengthening partnerships with global collaborators, MEIRYA aims to contribute to the modernization of the tea industry and become a trusted modern tea brand for consumers worldwide.
MEIRYA warmly invites global partners to join this rapidly growing and innovative tea beverage market, and to work together in bringing modern tea culture to the world.